Who is Kevin?
Kevin Abraham—or Abraham Kevin (because the order of the factors doesn’t change the product)—was born in Peru in the early 2000s, into a happy marriage.
At age 10, he had a life‑changing experience. As he was moving from primary to secondary school, he applied for a scholarship to continue his studies.
On exam day, together with his mother, sister, two of his best friends, and more than 1,200 children, he queued with the same goal in mind. He was fortunate to be selected; at the same time, he became aware that most were not. Since then, his life goal has been to democratize access to quality basic education.
At 11, thanks to his parents’ tremendous effort, he got his first computer: a third‑generation Intel Core i3 with 2 GB of RAM. He didn’t yet know what RAM was, but it became his companion on many adventures online.
At 13, he learned to program. He found a Platzi video on YouTube and decided to build a website for his father. His first language: JavaScript. Although the site never went online (he didn’t know how to host it), he glimpsed the power of the internet.
At 16, he discovered the world of startups—again thanks to a Platzi video—and has been obsessed ever since with the impact technology can enable.
That same year, in the midst of the COVID‑19 pandemic, he entered the University of Engineering and Technology (UTEC) to study computer science thanks to a scholarship.
At 17, he launched his first working startup, Akademica. It was his attempt to democratize quality basic education through tutoring run by outstanding students from Peru’s top universities. Along the way, he realized most users were students at upper‑middle/upper‑class schools (B–A), an audience he hadn’t initially targeted. He’s still searching for the best way to achieve that goal.
At 18, together with a close friend he met through UTEC Ventures, he founded LiVo. They shared a problem: not being able to find an affordable, decent room near the university. Diego was from out of town, and Kevin spent more than 3.5 hours a day commuting. They clicked almost immediately.
They moved to Mexico given that the Peruvian market was still underdeveloped. During that period, they faced numerous challenges: they tried to raise half a million dollars in funding; although the business model was profitable, initial operating costs were high.
Unfortunately, they did not reach their goal. The real‑estate sector tends to value people with long careers in banking or real estate—experience neither of them had. LiVo ceased operations in mid‑2024.
Even so, they learned a great deal in the process. Living in Mexico City was one of their most enriching experiences: the anecdotes, conversations, and —above all— the people they met gave meaning to the journey. It was, in a sense, like living ten years in a year and a half, during which Kevin and Diego worked intensely on the project.
Upon returning to Peru, they received a proposal from UTEC Ventures, the fund that had made the adventure possible. They were launching a venture‑building program with Pacasmayo, one of the country’s largest cement companies. As fate would have it, they went from real estate to construction—and did so back where they had started, now with a new opportunity.
“Pacas Ventures,” as they liked to call that venture‑building program, consisted of four squads; Kevin and Diego formed one of them. For three months they spoke with users, built prototypes, and devised solutions. The result was “Juntos Construimos,” a platform that consolidated orders from families and stores to reduce logistics costs, the main (and often hidden) problem in the construction sector. With it, they aimed to reduce the cost of building a home by up to 20%, the dream of thousands of families in Peru. They called this phenomenon the “Peruvian Dream.”
Once again, unfortunately, they didn’t secure the funding needed to continue. The company had already tried a similar solution without much success. It remains a lingering loose end, because when they tested it, it worked.
Kevin and Diego remain close friends. Kevin considers him a brother, part of his family. Although they don’t meet in person often, they stay close and support each other from afar.
Some time later —by a happy coincidence— he attended a talk about a hackathon to be held at the university. The prize: up to $15k in funding for the winning project. As if it were a nod from fate, he applied, participated, and won. From that experience, Pausiva was born. He started a new venture, this time with more experience, clarity, and the determination to correct past mistakes.
Pausiva is Peru’s first digital clinic specializing in treating symptoms associated with the hormonal changes of perimenopause and menopause. He wasn’t alone on this path: while researching the market, he met Rosa, an obstetrician and administrator deeply committed to service. The chemistry was immediate. Since then, they’ve been working together to help more than one and a half million women in Peru who believe they must resign themselves to “the aches of age.”
And that’s a bit of his story. You can contact him through any of the social networks on the home page.
What does Kevin do when he is not CEO/CTO/COO/whatever role needs to be taken on?
He performs concerts, teaches workshops, creates content, models from time to time, tries unusual food, plays video games, experiments with technology, writes a book (spoiler), and —his favorite— teaches.
Social media
Note: As of this blog’s creation he promises to post more on social media.
Happy reading!